Reimagining the most iconic denim moments over the last 70 years with the bodies representative of 67+ million American women.
Campaign Photography
Ariana as Kate
Ariana as Kate
Kyrsten as Marilyn
Jessica as Cindy
Georgia as Brooke
Maria as Kaia
Jessica, Georgia, Jessica, Ariana and Arielle as Cindy, Christy, Linda, Tajana & Naomi
Arielle as Diana
Jessica as Audrey
Jovanna as Sade
Lydia as Madonna
Launch Videos
Repurposing still photography and BTS footage from the shoot we created a series of vignettes to launch the campaign across social.
Paid Video
As we continued to seed our concept across channels, we reinterpreted another iconic denim moment of the 90’s. Calvin Klein’s TV spot. Originally intended to be long form content we ended up slicing and dicing to catch eyeballs and clicks on Facebook and Instagram.
