INTEGRATED • FILA + DIA&CO
A beloved Italian sportswear brand officially enters the world of plus size fashion.
FILA’s foray into an inclusive sizes (up to 5x) presented Dia with the opportunity to grab the attention of a customer who has. long been excluded from their iconic styles. We took inspiration from FILA’s recent return to popularity as the leaders of iconic 90’s street-style, as we set out to launch an integrated marketing campaign.
Shot around lower Manhattan we played into the popular trend of elevated athleisure. Whether she’s on the court or off it, she can finally look the part and express herself through these iconic styles.
Made With: Rob Van Wyen and Sara Graham. Shot by Anastasia Garcia.
