INTEGRATED • DIA&CO
In 2017 Sequoia backed Dia&Co took out a full page ad in the New York Times during fashion week, stating they are here to change the world of plus size fashion. Two years later they were still at it.
Revisiting the original headline of “Move Fashion Forward” we built out a 360º campaign highlighting various plus-size women across different disciplines and industries, races, ethnicities and gender identities. We acknowledged the steps the industry has taken but also addressed that there is still plenty of work to be done.
Our beautiful talent included the first plus size fashion model, a Trans plus size model, the first black plus size model to be in Vogue, a renowned Opera singer, CEOs, a published Author and more. Creative ran across print, email, website, social (organic and paid) and blog.
Made With: Sarah Klenakis, Rosaliz Jimenez, Grace Harry & Casey Dooley. Shot by Liz Von Hoene.
