INTEGRATED • DIA&CO

Denim — it’s the iconic American workwear garment that fast became a worldwide fashion staple. They say the right jeans will change your life. But what do they know? They were the same people who gave us Brooke Shields and the nothing between her n’ her Calvins, the same ones who said that Diesel Jeans Were For Successful Living, and that Levi’s had A Style For Every Story. But what about HER story?

Dia&Co’s private denim label (along with other labels we carry), are our bread and butter. Sadly through analyzing purchase behavior and conducting focus groups we knew a large part of our customer base were apprehensive to try different silhouettes…

So we reinterpreted 70+ years of some of the most iconic denim moments – from Kate to Kaia, Marilyn to Madonna, Sade to Sydney. Across print, social, onsite and email we reminded her that with the right pair of jeans, she can be just as iconic as those of the past.

Made With: Sarah Klenakis, Rosaliz Jimenez, Grace Harry & Casey Dooley. Shot by Lily Cummings.

EXPERIENTAL • TALKSPACE

In 2015, Talkspace developed the first clinically backed program to help fight the addictive qualities of social media. To promote this new program and the negative effects of over-consumption of social media, we created an analogous experience to reflect the warped perceptions of reality on social media. 

To avoid becoming the pot that called the kettle the black, we decided to create an out-of-home experience that relied very little on a digital component. Our visitors were able take notice of the unrealistic reality of Instagram, Snapchat and Facebook without having to swipe, tap or post. 

At the end of the day we had educated thousands of New Yorkers about the lingering dangers of social media consumption and promote healthy alternatives to staying connected.  

SOCIAL MEDIA • TALKSPACE

Selling online therapy online is not an easy feat. We addressed the benefits of seeking advice, guidance and support that comes with using Talkspace, through various concepts and executions. Sometimes we took a humorous approach to help normalize and combat the stigma around therapy. Other times we cut straight through the fat and focused on the more serious issues around mental health. 

These are only a sampling of the many campaigns we ran across Facebook, Pinterest, and Instagram, targeting multifarious users across diverse groups of demographics.

PRINT • AMNESTY INTERNATIONAL

To remind Madrileños of the harmful dangers of racism and promote an ethnic equality within Spain, we created this print campaign. In the end it was recognized by the Spanish Club de Creativos as one of the best humanitarian campaigns of 2009.

*Nothing is more dangerous than the mind

DIGITAL OUT OF HOME • TALKSPACE

When Times Square billboards go on sale, you buy one. We were given less than a day to concept, and execute a billboard to run in Times Square. At the end of the day (read: 4am) we were proud to present the first Talkspace Times Square billboard.

Knowing we’d be competing with dozens of other digital displays we kept the concept simple and execution colorful – showing the iconic therapist’s office sofa in various, unexpected locations. Visually and verbally communicating that no matter where one may be, nor the time of day will prohibit access to therapy.

The billboard was so well received by consumers, we continued the concept over organic and paid social media.

INTEGRATED • DIA&CO

In 2017 Sequoia backed Dia&Co took out a full page ad in the New York Times during fashion week, stating they are here to change the world of plus size fashion. Two years later they were still at it.

Revisiting the original headline of “Move Fashion Forward” we built out a 360º campaign highlighting various plus-size women across different disciplines and industries, races, ethnicities and gender identities. We acknowledged the steps the industry has taken but also addressed that there is still plenty of work to be done.

Our beautiful talent included the first plus size fashion model, a Trans plus size model, the first black plus size model to be in Vogue, a renowned Opera singer, CEOs, a published Author and more. Creative ran across print, email, website, social (organic and paid) and blog.

Made With: Sarah Klenakis, Rosaliz Jimenez, Grace Harry & Casey Dooley. Shot by Liz Von Hoene.

EXPERIENTIAL • SHUTTERSTOCK

6 designers compete on stage in front of hundred (sometimes thousands) of friends, coworkers and fans to see who will be crowned the most furious designer of their city.

Tasked with rebranding the aesthetic of the entire Pixels of Fury franchise for it’s D&Ad festival debut in London, we set out to create an energetic, bold and graphic set of assets that could be utilized for all Pixel of Fury events.

We localized each set of assets to include some of the beloved foods, monuments and cultural icons of each city.

PRINT • SHUTTERSTOCK

So many photos but no where to go.

As Shutterstock continued to build out their editorial libraries to compete with Getty, we were tasked with finding a solution on how to advertise and educate buyers on what all we could offer. We developed a limited run series that featured stunning, topical imagery, stories, and quotes that captured the attention of editorial buyers. Oversized and exquisitely printed, these were used as engagement tools by the Shutterstock sales team to start conversations with prospects and stay top-of-mind with buyers.

During my time, we created two distinct publications. The first highlighted some of the defining moments of the Academy Awards (back to the first ceremony!). Our second was a tribute, celebrating the beautiful life of Princess Diana – released ahead of the 20th anniversary of her death.

Made with: Terrence Morash and Graeme Allister

EXPERIENTIAL • SHUTTERSTOCK

The NAB (National Association of Broadcasters) annual tradeshow is to broadcasting as what tech is to CES. As the world becomes more inundated with content creators, the brands who enable creation whether it be through software, physical products or their own content gather in Las Vegas to showcase, discuss, learn about and experience all the latest and greatest.

With the help of Astound we created a multi-screen open living room for creators to see just all what one can do using existing Shutterstock footage. Inspired by different genres of content we produced several spots inspired by (Athletic commercials, beloved TV show openers, Dystopian movie trailers and eye-pleasing programs about Mother Earth and her natural inhabitants).

The physical and experiential design earned us a short list on the list of best booths and left lasting impressions on all who passed by.

SOCIAL • DIA&CO

April 1st, 2020. No one was in the mood for jokes, unless it was a joke that was both funny and with a payoff that was not only useful but more so needed. We teased our customer base across social and email with a small fib – Dia&Co had collab’d with the ‘WOW Music Franchise’ to create a compilation CD (read Spotify playlist) of hits themed around body positivity, confidence and general bad-assery.

It was quick and fun project that kept our minds off the pandemic and let us spread some socially isolated dance party vibes with those we love.

INTEGRATED • FILA + DIA&CO

A beloved Italian sportswear brand officially enters the world of plus size fashion.

FILA’s foray into an inclusive sizes (up to 5x) presented Dia with the opportunity to grab the attention of a customer who has. long been excluded from their iconic styles. We took inspiration from FILA’s recent return to popularity as the leaders of iconic 90’s street-style, as we set out to launch an integrated marketing campaign.

Shot around lower Manhattan we played into the popular trend of elevated athleisure. Whether she’s on the court or off it, she can finally look the part and express herself through these iconic styles.

Made With: Rob Van Wyen and Sara Graham. Shot by Anastasia Garcia.

Dia&Co returns to world of TV, (with the help of Quirk) to launch two widely different spots that tell her we are here to share the love, change the game and break the rules.

PRODUCT DESIGN
Columbia University

Since 1922, the Mailman School has been at the forefront of public health research, education, and community collaboration. Their website however was not. We modernized their site with a complete UX and UI overhaul driven by a clean simple aesthetic that speaks to the world of public health. 

SOCIAL MEDIA
Mio

Mio’s fan base was nearly non-existent in the social outlets of the digital world. By engaging users with weekly content centered around current events, news and pop-culture we popularized Mio’s brand not only in the digital world but also the physical one. 

Likes increased, content was shared and most importantly more Americans started (and continued) enjoying Mio. 

TV
NBC

Illegally downloading movies costs entry level creatives thousands of jobs each year.

Under the guidance of NBC and their anti-piracy partner Creative America we created a series of low budget content pieces.Targeting college and recent college grads, we created these spots to educate them about the negative repercussions of downloading illegal content and how it can have a personal effect.

Made With: Lee Piper Burman

INTEGRATED • COLLEGE BOARD

During the 2012 election, we launched the Don’t Forget Ed campaign demanding that Obama and Romney include the troubled state of American education amongst the other pressing issues of their presidential campaigns. Staging two out-of-home experiences, print, tv and web - that functioned as an informational proactive hub, we created an impactful campaign to empower the Don’t Forget Ed movement putting the state of American education back in the spotlight.