INTEGRATED • DIA&CO
Denim — it’s the iconic American workwear garment that fast became a worldwide fashion staple. They say the right jeans will change your life. But what do they know? They were the same people who gave us Brooke Shields and the nothing between her n’ her Calvins, the same ones who said that Diesel Jeans Were For Successful Living, and that Levi’s had A Style For Every Story. But what about HER story?
Dia&Co’s private denim label (along with other labels we carry), are our bread and butter. Sadly through analyzing purchase behavior and conducting focus groups we knew a large part of our customer base were apprehensive to try different silhouettes…
So we reinterpreted 70+ years of some of the most iconic denim moments – from Kate to Kaia, Marilyn to Madonna, Sade to Sydney. Across print, social, onsite and email we reminded her that with the right pair of jeans, she can be just as iconic as those of the past.
Made With: Sarah Klenakis, Rosaliz Jimenez, Grace Harry & Casey Dooley. Shot by Lily Cummings.
