EXPERIENTIAL • SHUTTERSTOCK
The NAB (National Association of Broadcasters) annual tradeshow is to broadcasting as what tech is to CES. As the world becomes more inundated with content creators, the brands who enable creation whether it be through software, physical products or their own content gather in Las Vegas to showcase, discuss, learn about and experience all the latest and greatest.
With the help of Astound we created a multi-screen open living room for creators to see just all what one can do using existing Shutterstock footage. Inspired by different genres of content we produced several spots inspired by (Athletic commercials, beloved TV show openers, Dystopian movie trailers and eye-pleasing programs about Mother Earth and her natural inhabitants).
The physical and experiential design earned us a short list on the list of best booths and left lasting impressions on all who passed by.
