EXPERIENTAL • TALKSPACE
In 2015, Talkspace developed the first clinically backed program to help fight the addictive qualities of social media. To promote this new program and the negative effects of over-consumption of social media, we created an analogous experience to reflect the warped perceptions of reality on social media.
To avoid becoming the pot that called the kettle the black, we decided to create an out-of-home experience that relied very little on a digital component. Our visitors were able take notice of the unrealistic reality of Instagram, Snapchat and Facebook without having to swipe, tap or post.
At the end of the day we had educated thousands of New Yorkers about the lingering dangers of social media consumption and promote healthy alternatives to staying connected.
