DIGITAL OUT OF HOME • TALKSPACE
When Times Square billboards go on sale, you buy one. We were given less than a day to concept, and execute a billboard to run in Times Square. At the end of the day (read: 4am) we were proud to present the first Talkspace Times Square billboard.
Knowing we’d be competing with dozens of other digital displays we kept the concept simple and execution colorful – showing the iconic therapist’s office sofa in various, unexpected locations. Visually and verbally communicating that no matter where one may be, nor the time of day will prohibit access to therapy.
The billboard was so well received by consumers, we continued the concept over organic and paid social media.
